No One’s Buying Your Position Description. Here’s What They Do Buy.

Bright eyed and bushy tailed.

An aha moment to change for the rest of your life.

A Facebook Page set up.

A website made.

A photo session completed.

A list growing.

A shining service with all the trimmings ready to go.

A coaching certification framed and hanging on your office wall.

You’re good to go.

In theory, you did everything right…. right?

On top of studying, applying yourself and becoming the best damn coach you possibly can be…

You showed up, daily.

And you wrote your heart out.

You woke up before work, while your man stayed in bed, all snuggled up, even in winter.

You wrote and wrote and wrote.

And blogged and blogged and blogged.

So you’re stumped.

Because people are not stopping by and getting cozy on your online couch (with a glass of wine), settling in for the long haul.

We can dress it up anyway you want…

But here’s the cold hard truth:

People are not buying what you’re selling.

What’s missing is:

Your emotional message.

Here’s the thing: people buy based on emotion, they then use logic to justify the purchase.

But the thing that’s going to get them over the line, is when you make them feel something.

The cherry on the sales sundae? Make them feel like they’re missing out if they don’t buy and you’ve got yourself a sale.

Nail your emotional language in your copy and and you solve your very real problem of not having enough in your bank, and booked in your calendar.

Most people get really tripped up with emotional language. When they try to get people to purchase from them, they end up describing their job title.

If you're a marketing coach, you end up saying: I’m so damn passionate about helping people market their business.

If you're a life coach, you end up saying: It’s my life purpose to help people live their best life possible.

If you're a graphic designer, you end up saying: My dream is to make art for cool entrepreneurs.

It's all really awesome stuff... But it doesn’t get anyone to feel anything.

When people feel, they buy.

Get them to feel something, and you’ll get them to buy something.