Once upon a time in 2017, I had to fire a client mid-way through a project.
It wasn’t that she was a terrible person.
She got stuck listening to Aunt Karen's opinions on what her sales page should look like and sound like. Which stories should be told. Which were ‘nice’ and which 'were a bit much.'
All from someone who was never ever ever going to buy her service.
We’d already had a coaching call and nailed down her message, her edge + her audience. We'd locked that certainty in. I had taken care of that and she was excited so off I went.