When Firing A Client Doesn't Go Exactly To Plan

Once upon a time in 2017, I had to fire a client mid-way through a project.

It wasn’t that she was a terrible person.

She got stuck listening to Aunt Karen's opinions on what her sales page should look like and sound like. Which stories should be told. Which were ‘nice’ and which 'were a bit much.'

All from someone who was never ever ever going to buy her service.

We’d already had a coaching call and nailed down her message, her edge + her audience. We'd locked that certainty in. I had taken care of that and she was excited so off I went.

How Game of Thrones Hooked Us All In.

And how your sales page can do the same.

You want to help your client live her truth, her best life, and her highest potential.

You know what they need.

And you’re here to help them find happiness again.

So, it’s time to write your sales page to sell this amazing life changing package.

You write it.

You think it’s emotional. It tells your life story.

You think it speaks your client’s language.

And I believe you.

But it’s not converting browsers to buyers.

Your To-Do List Is Sabotaging Your Success

Do you know how much money you need to make today? 

What's your sales target?

Sure, you might know what you want to make a year.

Any takers for 6 figures?

What about making $10k months?

It’s so hot right now to make 5 figure months. 

So, how much money do you need to make every time you show up in your business?

Say you take Saturday + Sunday off. Cos we’re not slave drivers. That means you’re working about 20 days a month. 

If your monthly income target is $10,000 then you need to make $500 today.

That means after reading this, you need to make $500 appear out of thin air and into your bank account.

The Biggest Mistake Sales Pages Make + Why You'll Never Be Able To Sell Happiness

our client wakes up one morning and thinks: Is this it?

They’re not happy. They’re stuck in a rut. The commute to their 9-5 is slowly grinding them down. They take a close look at the life they built and it’s not enough. House. Car. Husband. Kids. They’re not enough. In all the doing and go-getting they forgot to find happiness in the everyday mundane life. They’re completely and utterly unhappy.

And you’re here to help them find happiness again.

Seems like the perfect building blocks for a solid sales page, right?


How You've Left $100k On The Table So Far This Year + How To Fix It Immediately.


That’s how many days we’ve lived this year.

That’s how many days you stared blankly at your to do list because you’ve felt so overwhelmed trying to do all the marketing and selling things.

That’s how many days you said you wanted to get your lead magnet and email welcome series up and running to bring in consistent clients automagically but instead procrastinated like a cat-video-watching champion.

Orgasms, Debt, And The Walking Dead. The 4 Life Lessons Business Taught Me.

And now I put on my best tweed jacket (let’s face it, I don’t own any tweed, but imagine that I did for a second), head up onto the lectern and deliver the lessons I’ve learnt from doing business. 

Life lesson #1: your business will not save you from shit life circumstances

I first started my business when I was in a pretty bad relationship and so my business was my escape. It was the thing that was going to save me, and not only that, it was going to somehow magically make my relationship amazing, too.

Screw Your Divine, Intuitive Business Model. It's Broken Anyway.

Hey spiritual coaches,

I’ve found the next perfect pyramid scheme to get involved with. It’s selling a magic pill for everyone who wants to become the most spiritual person they know. Those searching for the connection to the universe. Activating their highest self and living there. Awakening the Goddess within. Becoming at one with the universe.

It’s called Ayahuasca.

Yes, I had to google ‘that hippie drug from Peru’ to even know what it’s called, because even though I’ve tried to convince you I’m cool, I’ve still got nerd inside me.

Am I There Yet? When Comparison Strikes...

When you’re first starting out it's so easy to look up to the established business owners, your coach or the guru with the hundo thundo followers and freak out thinking you're so far behind.

The comparison bish sneaks in and before you give yourself a real shot at running a business, you switch your focus, you pivot, or you shrink back to where it's comfortable. 

So, before you go sabotaging your business, I've got some golden nuggets of wisdom I picked up from the one and only Taylor Hanson.  

Why Coaching Is A Hard Sell

Do you ever feel like you’re stuck in coach-ception situation? 

It feels like the only kind of coaches that are successful are coaches coaching coaches. Say that three things quickly.

You want to know why coach-ception exists?

Because coaching is a hard sell.

What? You thought this was going to be inspirational?

Try educational. Consider this your a-ha moment for the day.

Because there’s two things 99.99% of coaches do that make selling damn near impossible.

Being In Business Is Playing God

Being in business is playing God. 

As a screenwriter, I pretty much make life up all day all day. I create the world. I create the people. I make them do things. I make them say things.

I get to play God.

Whatever I write becomes the reality of the show.

But playing God isn't just for screenwriters. It's what running a business is all about.

Create something. Sell something.

Running a business is all about playing God for your life.

Your whole entire business is in your control.

You create your business. You get to choose what to say and what to sell.

Whatever you want.

It's yours for the taking.

Have you been taking that job seriously lately?

Have you ben executing your right to do whatever you want to make a sale?

Have you been stuck in a business rut not realising the incredible power you have to click your fingers and change everything to your liking?


Shut up + go make it happen.

Gourmet or Fast Food? What Are You Eating In The Business World?

Starving. Hungover. Headache. Dehydrated. Desperate. I’m not the best version of myself today. Last night was crazy fun, and I know I pulled the best dance moves on the D Floor, but honestly, I could have done with replacing the bourbon with water towards the end of the night.

Today I’m paying for it. And the only way out of this self inflicted pain is this: greasy ass fried food. Made fast. Purchased via drive thru.

These pre requisites limit my food choices.

Enter the only time I ever eat MacDonald's.

Email Girl To The Rescue Part 2

Previously on Email Girl, Ms. Business Owner was under the evil spell of Mr. McDouchey Internet Marketer. Using his powers of mind control, he was stopping Ms. Business Owner from sending out fun, entertaining + engaging emails that sell for fear she would become just as sleazy as the devil himself.

This had dire effects on Ms. Business Owner. She wasn’t getting any new clients which means she wasn’t making any money. 

Email Girl To The Rescue Part 1

Elizabeth sits at her desk. Her coffee has coconut milk in it and she's so delighted she’s got the perfect smug-smile on her face as she sips it.

She's wears her activewear because she just smashed a workout like she’s a superhero or something. She’s sweaty, has no make up on, and her menagerie of dogs are snoozing in her office which means it’s time to get on the phone and speak to her client, Ms Business Owner.

Overwhelmed? Read This.

We need a new word for overwhelmed in business.

Because you’re not actually overwhelmed.

You’re a business owner.

Running your business.

And once you realise that.

You can’t be overwhelmed.

You can only be free.

Because you have complete control over how you feel.

So if your to-do list is stressing you out, you have full permission to throw it out.

All of it.

You don’t have to do anything on your to do list.


No matter how damn important you think it is.

You’re the boss.

You get to do business your way.

So if you’re feeling this pressure-fuelled overwhelm.

Know it’s your own construct.

Which means you can stop it.


Press delete.


Tap in.

You know the only thing to do next.

Do it.

That’s how simple business can be.