The Madness Planner

Jocelyn, the creator of The Madness Planner was born with big dreams, a rebellious streak and zero sense of time. All of these traits meant she did not play nice with traditional methods of planning and goal setting.

Fast forward to her first real job, Jocelyn found herself spinning her wheels. She worked all the time but never felt like she got anything done. It was time to stop waiting for her future to come and find her and start creating her future now. 

She started buying planners but nothing worked so as the story goes, she woke up one morning and decided to make her own planner.

One that makes space for contradiction, messiness, changing mind + moods, but still has just enough structure to move you closer to what you truly want - on your own terms - madness intact. 

Inspired by the idea of the Mad Ones with the desire to live fully and as themselves, this planner guides you based on what is truly important to you so you don’t get lost in the to-dos + should dos + miss all the magic. 

At A Glance

Brand Personality: Refreshing. Bold. A Little Rebellious. Left of Centre. Creative. Fun

Goal: To translate the ideology + personality of the planner in clear, concise, refreshing way.

Struggle: Not being clear + having angonising over picking the perfect copy.e

Achievement: Copy that's clean, fresh + just a bit edgy just like the overall design. People have even said the copy's inspiring without making them want to gag. WIN!

Package: Messaging + Brand Identity Coaching

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Sugar Design Studios

Casey isn't just an incredible Graphic Designer, she's world class trained and worked with Fortune 500 companies.  Suffice to say, Casey's experience should naturally slay the competition.

But that's not what was happening. Prior to us working together, Casey was wading through not-so-ideal clients at a very slow rate. 

That changed after we relaunched her site with brand new copy that positioned Sugar Studios as a premium, classic design studio. 

Since the launch, Casey's been steadily growing a portfolio of dream clients by 10-30% each month. She's getting a lot more enquiries and the clients are completely in line with the type of work she loves doing.

Basically, she's getting dream projects left and right.

The bonus: Casey was able to use the copy we wrote beyond the website. She was able to use a lot of the incredible statements we wrote for my social media marketing, getting her marketing message out into the world clearly.  


Brand personality: Classic + Feminine

Goal: To position the brand as premium graphic design studio

Struggle: Getting clients that were less than ideal

Achievement: Rewrote the website. Steadily growing a portfolio of dream clients by 10-30% each month. 

Package: Website


The Facebook Ad Specialist | Ash Topham

Ashleigh Topham is a Facebook ads genius. She's shy so she won't admit it but we'll happily declare that Ash gets the best conversions in the business.

In fact, she's so talented that her own Facebook ads were growing her email list of warm leads like wild fire.

The issue: the people joining her list were not buying anything!

Only two things were holding her back from turning her list into consistent paying clients: her message and her emails.

We crafted an email welcome series that made Ash approachable while still being seen as an expert in her industry. 

We baked in an approachable, friendly brand voice into her message and wrote 8 emails welcoming her new leads into her world.

Ash implemented the copy and got clients reaching out excited to throw money at her.

Ash generated $28,400 in 2 months of implementation.

At A Glace:

Brand personality: Girl next door meets guru

Goal: To convert her list leads into paying clients. 

Struggle: A dead list! People were signing up but not buying.

Achievement: Rewrote her welcome series. Made $28,400 in 2 months since implementation

Package: Work Your Welcome Series