You Got The Wrong Guy

It happens all the time.

Business owner has a passion. Business owner has got something people need. Business owner tries to convince people what they need.

Business owner doesn’t do a good job.

Community doesn’t buy.

Business owner goes back to plead with even more passion to convince community what they need.

Community doesn’t budge.

Business owner has a lightbulb moment.

Business owner realises: I got the wrong guy.

Talking to the wrong people. With the wrong message. They'll never buy.

Business owner regroups.

Business owner writes new message.

Business owner speaks to new community.

Business owner doubles her monthly memberships.

Business owner doubles her monthly income.