Why You Aren't Making '6 Figures' Yet

To sell anything.

To run a 6 figure business year in and year out.

You need a few things: 

  1. You need to sell something people actually want to buy
  2. You need to speak in your client’s language so they actually buy.

Simple, right?

Except it’s not.

It starts getting crazy completed when you show up day in and day out. 

Let me explain:

Every day that you’ve showed up in your business you’ve grown. 

You’ve grown as a person, as a business owner and as an expert in your field.

You’ve clocked in the hours of understanding and knowledge and awareness.

You’re a certified expert now.

But you’re an expert who’s totally forgotten what it’s like for your client’s who’re total newbie’s.

And that’s exactly who your clients are:

Newbie’s waaaayyyyyy at the beginning of their journey. 

They’re not your industry peers.

They’re brand new. 

And you’ve been writing way above their comprehension level.

It’s like trying to teach kindergarten students algebra.

They’re not there yet.

They’re just learning to count from 1 to 10.  

This screws you up with point #1:

Selling the clients what they want.

Because you’ve something better:

You’ve got what they need.

So instead of selling your clients what they want, you sit there trying your hardest to convince your client they need something else instead.

And that ain’t ever going to sell.

Exhibit A.

Let’s say you’re a love coach.

Your view point now: 

The only way to find the love of your life is if you love yourself first

Your view point way back at the beginning: 

I’m going to become the expert in teaching people how to find the guy of their dreams easily

Their view point now:

I just want to find the guy of my dreams, is that so hard to ask?

SALE DENIED.

Always sell what the client wants.

And secondly,

Always speak in your clients language.

Let’s say you’re a personal trainer.

Here’s how you talk: 

Get fit! Get ripped! Get toned!

Here’s how your clients talk:

I just want to play with my kids without keeling over and dying.

SALE DENIED.

Always speak in your clients language.

So, if you aren’t making any sales, you’ve got one of two issues:

  1. You’re not selling something people actually want to buy
  2. You ‘re not speaking in your client’s language so they actually buy.