To make $100,000+ a year in business you need two things.
1. You need to sell something people actually want to buy
2. You need to speak in your client’s language so they know what you're selling
Nope. If it was, everyone would be doing it.
Let me explain:
Every day you’ve shown up in your business you’ve grown.
You’ve grown as a person, as a business owner, and as an expert in your field.
You’ve clocked up hours of understanding and knowledge and awareness.
You’re a certified expert now.
Do you remember what it was like when you started out? The steep learning curve. The influx of new information. Having to google certain words that you’d never seen before.
It’s so easy to forget. But forgetting is bad for business.
Right now, you’re an expert who’s totally forgotten what it’s like for your clients who’re total newbies.
And that’s exactly who your clients are:
Newbies waaaayyyyyy at the beginning of their journey.
They’re not your industry peers. They’re brand new. They need your help.
And you’ve been communicating with them way above their comprehension level.
It’s like trying to teach kindergarten students algebra.
No wonder they’re not buying. They don’t understand a damn word you say.
They’re not there yet. They’re just learning to count from 1 to 10.
This screws you over with point #1: Selling the clients what they want.
Because you’ve got something better now, don't you?
You’ve got what they need.
So instead of selling your clients what they want, you sit there trying your hardest to convince your client they need something else instead.
And that ain’t ever going to sell.
Let’s say you’re a love coach.
Your viewpoint as an expert is this:
The only way to find the love of your life is if you love yourself first.
Your client's viewpoint right now is this:
I just want to find the person of my dreams, is that so hard to ask?
So when you start talking to them about loving themselves first, you know what happens?
Recap: Always sell what the client wants.
Let’s say you’re a personal trainer.
Here’s how you talk:
Get fit! Get ripped! Get toned!
Here’s how your clients talk:
I just want to play with my kids without keeling over and dying.
Here's what happens when you don't speak your client's language:
Recap: Always speak in your client's language.
So, if you aren’t making 6 figures year in and year out, you’ve got two issues:
1. You’re not selling something people actually want to buy.
2. You’re not speaking in your client’s language so they actually buy.
But, together, we can fix this.
At The Copy Word, we’re here to help you go beyond that 6 figure barrier.
Every word we write is strategic. Designed to turn a cold lead into a pay-you-anything client.
We’ve got limited spots available to work with strong and powerful online business owners who’re ready to break through that 6 figure barrier. We’ll write 5 sales emails for you, your sales page, and a bunch of promotional copy for you to use on your socials. All guaranteed to position your offer in a way that sends readers into a buying frenzy.
Click here to book your coffee chat with me and let's see how we can take your business into the comma club.