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Niching Versus Knowing Or As I Like To Call It 'The Great Niche Conundrum of The 21 Century'

'So my business coach told me I needed to pick a niche, so now I’m only working with woman who are ex-acapella singers who’ve graduated from Bardem University... but it’s not working. I’m not getting clients and ya know what? I hate working with ex acapella singers, they turn everything I say into a song. It’s sooo annoying.'

The Niche.