It’s time we had a chat.
About the monster you created. It was born out of the ugly depths of the marketing gurus mind, and has since infected every single online business owner’s marketing strategy.
The strategy session.
Let’s get real.
It’s a crock of shit.
Guess what? It’s actually a sales call.
And the fact you’ve got to go dress it up, and do a whole big Mardi Gras song and dance about it, makes me want to vomit all over your application form.
I get it, they work. I mean purely from a numbers game, if you speak to 20 people a day, there’s no reason why you can’t close at minimum 7 of them. And that’s a bad close rate.
But here’s the thing.
To me, a strategy session reeks desperation.
From the people taking you up on one.
And for the people offering them.
What do you think it says about your belief in your skills that you can’t just come out and say:
this is how you can work with me.
It’s not your job to convince people who’re never going to buy from you that they should.
It’s your job to communicate to your people why they can’t not work with you.
It’s you job to communicate to your people why they need to say YES.
Stop the with fake strategy session.
We all know they’re a sales call.
Don’t try to outsmart someone with a strategy session.
Stand by your services.
Declare your services with conviction.
And if you think that you’ll never make a sale without one, then time to reassess why you’re trying to work with businesses who’re so desperate, they won’t even pay for CPR.