Here's a sample I prepared earlier, from one of my favourite clients MINT LIGHTING.
Take these questions, send them out to your clients + gather the kind of feedback that makes a difference.
What hesitations did you have about working with me?
Investing the total fee up front was the only hesitation as it felt a little like stepping into the unknown, but I relied on your confidence and approach to tell me that it was all going to be OK.
What results have you achieved since we started working together?
So many people now say that when they read our website, it speaks to them – they quote parts of it back to us and feel completely engaged with MINT from the outset.
What did you like best about working with me?
Your confidence in your approach and your ability to think differently from me and therefore give me a better result than I could have ever come up with.
How else have you benefited from our work together?
Our own language has improved – for me, when I present I’m noticing that I speak more like your copy, and find clearer ways to convey our message to clients. We’ve also incorporated some of the copy into our Social Media, and it always lands really well.
Would you recommend me and my services? If so, why and to whom?
Absolutely – to any of my business colleagues, everyone should have such great copy to sell their services.
Is there anything you would have liked to see done differently? If so, what?
Possibly a running checklist of our scope and tasks so I could see how we were progressing through as we went, rather than having to go back to the proposal to see what was next.
[Elizabeth's note: done + implemented. All clients can now track their work! How good is constructive feedback?]
What's the most important thing people should know about working with me?
You have your own voice, but you also have the ability to adjust your style to work for completely different businesses.
You have the courage of your convictions – vital for any creative service – and you’re also totally approachable for any questions and queries.
If there anything else you'd like to add?
You have been the single best investment in growing my business this year – and we’ve taken on a lot!! It’s been a delight, and I can’t wait to scope out some more projects to complete together to create the perfect cohesive voice for all our written communications.