Starving. Hungover. Headache. Dehydrated. Desperate. I’m not the best version of myself today. Last night was crazy fun, and I know I pulled the best dance moves on the D Floor, but honestly, I could have done with replacing the bourbon with water towards the end of the night.
Today I’m paying for it. And the only way out of this self inflicted pain is this: greasy ass fried food. Made fast. Purchased via drive thru.
These pre requisites limit my food choices.
Enter the only time I ever eat MacDonald's.
Sitting in inner city traffic on a Sunday mid morning is hard work. I see people out in the Activewear, looking fresh, sipping their cold drip coffee like it’s going out of fashion. They were the sensible ones who went home early last night.
But it’s okay. I’ve got a plan. It involves grease.
I roll up to the order window, the cashier coos at Melvin, I had over the money. It sets me back a total of like $30 for 3 people. A cheap thrill as I start to salivate at the idea of shoving a crispy fried potato in my mouth. My brown paper bags (yes multiple) of greasy goodness is handed over.
10 minutes later I’m back at home.
All the grease has been consumed and I still feel like balls.
Every damn time.
No matter how cheap the thrill. No matter how desperate I felt at the time.
It never truly gives me what I want.
Cut to: the man and I are planning our date night. It’s been a while and I’m in the mood to be fed wholesome, hearty, real food. Made with love (and the blood of a unicorn).
The date’s planned for Thursday, we’re researching on Tuesday. We’ve been told about this amazing steak house that does Bomb Alaska's too (his favourite).
We book our night in.
The day comes. Excited. Eager. I want this day to end and hurry up so I can dine with my man. I’m careful not to eat too much today. I’m careful to not have my lunch too late either. Hell, I even wash my hair and slapped on some makeup. I want to go to this restaurant in peak eating condition so I can savour every flavour. And I want to look hot too.
The food is divine. The service impeccable. The wine flows. We’re conversation wizards.
We leave the place with a nice buzz, filled with amazing quality food, drink and company.
The whole experience.
The bill comes, it’s not your $30 MacDonald’s bill. In fact it’s quadruple that. But worth EVERY. DAMN. PENNY.
We’re going to remember this date.
I fall asleep with a smile on my face, getting exactly what I wanted: fed well. And a date to remember.
Two exact same desires: I wanted a feed.
Two very different avenues, attitudes and ultimately outcomes.
This is the business scene at the moment.
There are people who will push their fast food greasy courses onto you.
No room for tailored options. No room for personalisation or care for the consumer experience on the other end of the transaction. Please take a number, you shall now be known as: #4876.
And ya know, when you’re desperate, the fast food option can seem alluring. But it never pays off.
The other option? The business owners who create a whole entire experience to give you exactly what you want.
Personalised. Individual. Beyond expectations.
As a consumer, you get to choose who you want to work with.
The question: how do you want to feel at the end of the meal? Desperate? Filled with shit? Same outcome and still looking for the magic pill? Or completely utterly satisfied and then some?
At The Copy Word, we’re gourmet all the way. When you work with us, you get hand crafted, certified one of a kind copy that’s thoughtfully and strategically written in complete alignment with your business goals.
And at The Copy Word, we know launch season is just around the corner. So if you’re looking to launch, we’re looking to write copy for business owners who’re about to launch their ultimate gourmet signature service.