Welcome to the 12 Copy Hacks of Making Cash.
Each and every day for next 12 days I'm going to be dropping by with a Copy Hack that's going to save your hack job of a sales page and get you the sale, finally start getting people replying to your emails wanting to work with you, and increasing engagement on your social media posts.
Those are the kind of results curing your copy hack job does.
So, let's make it rain cash money.
One the eighth day of Copy Hacks your rad AF copywriter (that's me) gave to you:
How To Write A Story That Sells
Don Miller is a dude who penned BrandStory and distilled the structure of every single story every told into three lines.
Here it is:
A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair a GUIDE steps into their lives, gives them a PLAN and CALLS THEM TO ACTION. The action helps them avoid FAILURE and ends in a SUCCESS.
So, let's take this and apply it to selling your services.
// One client (substitute for your ideal dream client if you don't have one handy)
// One client problem they had before they worked with you
// One client success they have after they worked with you
// One service
// One way to buy your services (e.g. enquire now, buy now, book in a phone consult)
Take the story structure above.
Mix in all ingredients.
It should look like this:
A CLIENT who wants something encounters a PROBLEM before they can get it. At the peak of their despair YOU step into their lives, giving them a SERVICE and CALLING THEM TO BUY NOW. The action helps them avoid FAILURE and ends in a SUCCESS.
Go ahead and write your story using this structure.
To stories that sell,