Emails That Actually Get Opened

Welcome to the 12 Copy Hacks of Making Cash. 

Each and every day for next 12 days I'm going to be dropping by with  a Copy Hack that's going to save your hack job of a sales page and get you the sale, finally start getting people replying to your emails wanting to work with you, and increasing engagement on your social media posts.  


Those are the kind of results curing your copy hack job does.

So, let's make it rain cash money. 

One the fourth day of Copy Hacks your rad AF copywriter (that's me) gave to you: 

Emails that actually get opened. 

I'm going to preface this by saying the subject line of any email serves one function:

To get people to open the email.

It's not there to sum up the email.

This isn't a corporate email to your boss, people.

This is business. 

And subject lines are first impressions. 

Everything we see and hear gets filtered through an initial impression.

Make a killer impression with your subject line and it’ll tip the scales in your favour.

So, how can you make a killer impression? 

Use surprises. 

Don’t summarise what’s in the email.
E.g. 7 Self-Love Tips.

Do tease someone so they want to open and read more.
E.g.  What happened to my tummy when I did this. 

Ask this question: Can my brain guess what’s going to come next? 

If no, use it.
If yes, tweak it.

To getting your emails opened,