4 Fill In The Blanks That're The Keys To Turning Copy To Cash

When you know exactly what your people say about your offerings, you'll know exactly what to say about your offerings and you'll say it in a way that sells.

Introducing:

The friend + mum filter.

The friend filter:

What exact thing will your ideal client say to their best friend on the phone about what they bought from you?

My answer: Hey girl! I just signed up for COPY BOSS, it’s a copywriting program to help me finally nail my communication and make more sales easily!

When their best friend replies, finish the sentence: “That’s so great, you’ve always been so ________.

My answer: “That’s so great, you’ve always been so into your writing!"

The mum filter:

What exact thing will your ideal client say to their mother on the phone about what they bought from you?

My answer: Hey mum! I just made an investment to working with a copywriter in her program to help me work on my communication - written + verbal - so I can make more sales!

When their mother replies, finish the sentence: “That’s so great, you’ve always been so _________.

My answer: “That’s so great, you’ve always been so proactive about how you can keep growing your business."

Those answers are the keys to my copy.

And yours too.